In 2018, Bic introduced a new line of temporary tattoo markers called BodyMark by Bic. īic’s shaving portfolio expanded throughout the 1990s and 2000s, adding the Soleil, a brand of razors for women, in 2004, and increasing the number of blades until the Flex 5 launched, with five blades, in January 2015 in the United States. In 1992, Bic purchased Wite-Out Products, an American brand of correction products, and subsequently reintroduced the correction fluid as Bic Wite Out. The perfumes were unsuccessful and were withdrawn in 1991. In 1989, Bic attempted further product diversification with the introduction of pocket-sized perfume spritzers. Bic announced the sale of Bic Sport to the Estonian company Tahe Outdoor in 2019. In 1981, Bic began a subsidiary called Bic Sport, which manufactured and sold water sports products. 1980s ĭuring the 1980s, Bic Shaving products reached $52 million in sales and conquered 22.4% of the market shares. In 1975, the brand released the one-piece polystyrene razor, which became a highly demanded product. Bic also started to produce disposable razors during the 1970s. Typically the most affordable lighter on the market, the Bic disposable lighter was extremely popular and remains so today. Later that year Bic was test marketing a disposable lighter that could provide 3,000 lights before wearing out Bic introduced this lighter in 1973. During this time Dupont explored the possibilities of marketing a disposable lighter, developing an inexpensive disposable lighter called Cricket, which it introduced in the United States in 1972. Dupont Paris, whose principal product was luxury cigarette lighters. The 4 color pen allowed one to change the ink color without changing the pen. Product diversification 1970s įollowing the success of the Bic Cristal ballpoint pen, Bic released its next pen, the 4 color pen, in 1970. headquarters are in Shelton, Connecticut. Bic’s global headquarters remains in Clichy, outside of Paris, France. As of May 2021, Bic has over 25 factories around the world. In 2019 Bic inaugurated a new facility located in Nairobi, Kenya, which serves the East Africa region. Cello was founded in 1995 and, as of December 2015, is India’s largest manufacturer and distributor of writing instruments. In December 2015, Bic acquired 100 percent ownership in Cello Writing, India, and the company was renamed as "Bic Cello (India)". In 1958, the takeover of the American company " Waterman Pen Company" allowed Bic to establish itself in the United States. Ī Bic cigarette lighter Global expansion īetween 1950 and the 1970s, Bic expanded globally into Italy, the Netherlands, Austria, Switzerland, and Spain. The design of the pen has remained mostly unchanged since its initial launch, and as of 2021, remains the best-selling pen in the world. īich formed Société Bic in 1953, and the company was listed on the Paris Stock Exchange in 1972. Bich soon perfected the design of the ballpoint pen, and the Bic Cristal ballpoint pen became the company's first product in 1950. Marcel Bich bought the patent for the ballpoint pen from Hungarian inventor László Bíró, and using Swiss watchmaking tools, he devised a manufacturing process that produced stainless-steel balls for the tip of the pen. In 1942, Marcel Bich and his partner, Édouard Buffard, set up a business creating writing instrument parts in a factory in the Paris suburb of Clichy, where they began production of pen holders and pencil cases. For more guidance, see Wikipedia:Translation.You should also add the template to the talk page.A model attribution edit summary is Content in this edit is translated from the existing French Wikipedia article at ] see its history for attribution.
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